Valencian Institute of Culture

Brand Identity, Signage

Valencian Institute of Culture

Brand Identity, Signage

Starting from the premise that the new Valencian Institute of Culture covers different cultural areas, such as music, audiovisual/cinema, dance/theater, comprising several institutional entities, we needed a brand that took this diversity in account. 

IVC
logotipo_concepto_1
logotipo_concepto_2
logotipo_concepto_3
ivc logotipo
posters insitut valencia de cultura colores
logotipo-VIOLETA
logotipo-VERDE
logotipo-ROJO
logotipo-NARANJA
logotipo-AZUL
logotipo-AMARILLO
manual
InstitutValenciaCultura_carteles_3_nueve_estudio
IVC-NUEVE 08
IVC-NUEVE 03
IVC-NUEVE 04
IVC-NUEVE 02
IVC-NUEVE 01
IVC-NUEVE 06
IVC-NUEVE 07

Project:

In order to carry out the brand, we focused in researching the common features shared  by all the disciplines represented in the institute, namely the stage, the show and the audience. 

We studied the origins and evolution of the space where all these disciplines took part throughout history. 

In ancient times, the theater was understood as a physical space where all kind of cultural activities were held: music, theater, singing, dance… 

By analising building plans we realized that those abovementioned common features tend to arrange forming a C-shape.  

The brand for the Valencian Institute of Culture comprises a symbol, the letter C for Culture, and the typography with the Institute naming. 

C representing the Culture, the Institute’s central activity, taking its morphology from the space where this took place.

A strong brand, in white and anthracite black, with a clear, direct font, and a secondary color range for the diverse applications like the external signage of one of the Institute headquarters.

The color symbolizes the diversity of areas, entities, disciplines and activities that the Valencian Institute of Culture develops. 

The font used for this brand is GT Pressura, by Grilli Type foundry.  

Credits:
Year: 2017
Client: Valencian Institute of Culture. Generalitat Valenciana
Sector: Public Administration
Photography: Alba G. Prado
Category: Identity, Signage

Awards:
Shortlist ADCV Awards. Signage. 2019
Shortlist ADCV Awards. Logotype. 2019
Shortlist Anuaria Awards. Logotype. 2017

newsletter      instagram      behance                                  

Newsletter    Instagram      Behance                                  

Newsletter     

Instagram     

Behance                                  

© 2013-2019 nueve estudio

© 2013-2019 Nueve estudio