The Cultural Action Service of the Valencia City Council commissioned us to redesign the brand of its Library Network, the communicative actions on this change, and the signage for the 33 libraries that make it up.

Problem:

The signage assignment comes from the need to homogenize the libraries and to give a greater consistency to the network.

The network used to suffer a formal incoherence regarding the coexistence of media and materials, with a lack of scale depending on the importance of the signal. There was also graphic incoherence in pictographic, chromatic codes etc. In summary, an excess of signals and visual contamination which ultimately harmed the user.

Solution:

For this we have created a system that goes beyond the graphic correction or location of signals by giving a constructive solution that organizes the different messages and gives formal coherence to the unique and particular discourse of the Library Network.

A system that may function in any architectural environment; the signaling project is not located in a single space, so it must work in each one of the buildings.

Singling out the signage system to enhance the communicative identity, adding value to the new brand and its codes, and reinforcing the global view.

This system allows the Libraries to be autonomous when printing the different messages by using Open Office templates, so they can place them on different media. The system must be agile, practical and easy to use.

For all this reasons, it is a signage based on the optimization of resources and materials.

Credits:
Year: 2018
Client: València City Council, Cultural Action Service
Sector: Public Administration
Disciplina: Spaces, Signage
Project Photography: Álvaro Crivillés
Production: DB Digital Brand
Project in collaboration with The Graphic Bureau

Awards:
Gold Signage Category. ADCV Awards. 2019