Totora

Brand Identity

Totora

Brand Identity

Totora is a gastro – book shop located in Llanes (Asturias) offering graphic novel and peruvian gastronomy.

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Project:

The “caballito de totora” is a type of reed watercraft used by Mochica and Chimú Peruvian cultures which has remained over time and constitutes a representative symbol of their identity.

This watercraft is used on some beaches of the Peruvian littoral to surf waves in a very similar way as surfers do on the Asturian coast.

For the development of the project, both cultures were researched in order to create all the graphic elements of the identity.

Credits:
Year: 2016
Client: Totora Gastro-bookshop
Sector: Services
Photography: David M. Cordón
Category: Identity

Awards:
Shortlist Anuaria Awards Corporate Identity. 2017

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© 2013-2019 nueve estudio

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