The Cultural Action Service of Valencia City Council commissioned us to redesign the brand of the Municipal Libraries, a network with a total of 31 libraries spread throughout the city.

Problem:

The need for the image renewal was justified by the spirit of making known the evolution from “cathedrals of silence” to living and changing spaces; spaces where one can be and do activities to become an active part of the community, an agent of change.

Solution:

The library as a third place becomes a public square for shelter, leisure or work.

For all these reasons, we placed a letter B (for biblioteca) surrounded by four brackets that delimit the space as the main symbol of this new concept, and that adapts itself according to the different pieces where it is used.

The typography used is part of the Graphik family, a nice font that responds to the need of giving the logo an effect of closeness.

The colors used are white and pantone black 6C for the logo, and a complementary pure yellow to highlight headlines in various corporate and communication pieces, a wink to the activity of studying, an activity that is maintained in this new cycle.

Credits:
Year: 2018
Client: City Council of Valencia
Sector: Public Administration
Category: Identity, Communication
Photography: Alba G. Prado
Project in collaborayion with The Graphic Bureau

Awards:
Shortlist ADCV Awards. Logotype. 2019
Shortlist ADCV Awards. Imagen Coordinada. 2019