VALENCIAN INSTITUTE OF CULTURE:
Starting from the premise that the new Valencian Institute of Culture covers different cultural areas, such as music, audiovisual/cinema, dance/theater, comprising several institutional entities, we needed a brand that took this diversity in account.
In order to carry out the brand, we focused in researching the common features shared by all the disciplines represented in the institute, namely the stage, the show and the audience.
We studied the origins and evolution of the space where all these disciplines took part throughout history.
In ancient times, the theater was understood as a physical space where all kind of cultural activities were held: music, theater, singing, dance…
By analising building plans we realized that those abovementioned common features tend to arrange forming a C-shape.