EL MUSICAL THEATER (TEM):
Valencia City Council commissioned us to design the programs for La Mutant and El Musical simultaneously. Two different graphics united in the use of: red, blue, white and black.
The TEM is a cultural located in a former 1920s movie that programs, dance, concerts and conferences in the neighborhood of El Cabanyal. It is a milestone in the cultural map of the city of Valencia, with quality and contemporary programming.
For the graphics we have focused on the geometric elements that make up the tiles on the facades of the typical fishermen houses of the neighborhood. The result, a series of pieces with a pure and geometric design that becomes stronger with the oversize and abstraction of these motifs.
The chosen typography for the realization of all the pieces has been Helvetica in its regular and extended versions.