Ecological Slection Packaging. Monsa Editorial.
Redesigning of logo and packaging design for a new chain of burger shops km0.
We first received Saigon Burger as a name. Keeping in mind the type of business, we recommended changing the name, for the Asian references made no sense when linked to a km0 concept (use of local produce).
It was proposed that the new name, Burger Station, were linked the graphic universe of underground stations.
A research study was carried out, in order to pick up the most common and representative references of underground stations, which were to be featured along the whole project.