City Council of Valencia.

year: 2017.



The Cultural Action Service of Valencia City Council commissioned us to redesign the brand of the Municipal Libraries, a network with a total of 31 libraries spread throughout the city.

The need for the image renewal was justified by the spirit of making known the evolution from “cathedrals of silence” to living and changing spaces; spaces where one can be and do activities to become an active part of the community, an agent of change.

The library as a third place becomes a public square for shelter, leisure or work.

For all these reasons, we placed a letter B (for biblioteca) surrounded by four brackets that delimit the space as the main symbol of this new concept, and that adapts itself according to the different pieces where it is used.


The typography used is part of the Graphik family, a nice font that responds to the need of giving the logo an effect of closeness.

The colors used are white and pantone black 6C for the logo, and a complementary pure yellow to highlight headlines in various corporate and communication pieces, a wink to the activity of studying, an activity that is maintained in this new cycle.

As far as the communication campaign is concerned, the goal is to bring to the citizens this new concept of libraries as well as all the new activities that will take place in them.

poster claim 1 bibliotecas municipales valencia nueve estudio desplegable bibliotecas municipales valencia nueve estudio
poster claim 2 bibliotecas municipales valencia nueve estudio desplegable bibliotecas municipales valencia nueve estudio 2
POLÍTICA DE COOKIES. Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies, pinche el enlace para mayor información o revisa nuestro Aviso legal COOKIES POLICY This website uses cookies to give you the best user experience. If you continue browsing you are giving your consent for the acceptance of the aforementioned cookies and the acceptance of our cookies policy. COOKIES POLICY, Click on the link for further information or check our legal advice Legal Advice ACEPTAR
Aviso de cookies