La Cija Porcelains.
Colaborate: Surgenia,Andalusian Design Technologic Center,
LA CIJA PORCELAINS:
The development of these two collections is framed within a project promoted by the Andalusian Design Technologic Center, Surgenia, which is focused on the improvement of the SMEs competitiveness and innovation.
Porcelanas La Cija has been going on since the eighties, but its history within the chinaware production goes all the way back to the sixties. Nowadays their main activity is china decoration.
The briefing requested the creation of graphic motifs which allowed the company to produce two collections which would make them stand out amongst their competitors and reach other market niches.
Therefore we created two collections, a tea set for grown – ups and a children breakfast set for children with graphic motifs combining spot inks and pictures of material textures, as a response to the consumer profile Surgenia established in their report on the habitat trend observatory.