CLIENT: Binomio Arquitectura.
With more than 10 years of experience in the architecture sector, BINOMIO commissioned us to redesign their brand, as well as different applications.
In response to their expansion strategy, we proposed a name change, from BINOMIO ESTUDIO to BINOMIO ARQUITECTURA.
We focused on the term BINOMIO as the sum of two aspects that repeat in all of their projects: an artistic part and a technical part.
We took as a reference the Bauhaus school, whose main motto was “The form follows the function”.
Sans-serif typography, layouts with movement, no-frills impressions, austere colors and a mix of textures in the papers used – a nod to this movement and its different disciplines.
We also developed a series of collectable booklets following the same conceptual idea of the rest of the project: a layout with blocks in movement and different papers and textures.