ALDREN:

ALDREN, ALliance for Deep RENovation in buildings, is a project of the European Economic Community led by the IVE, Valencian Institute of Building, with the aim of supporting initiatives in renovation of buildings regarding energy efficiency.

As a result of this commission, the brand ALDREN is born, with a logo that acts as a container frame for the project, providing three different versions (main, reduced and extended) that adapt to their application needs.

The pillars of the project – alliance, buildings and energy – have been represented using a color palette derived from energy efficiency tables.