IVAJ, Valencian Instiute for the Youth 

Identity

IVAJ, Valencian Instiute for the Youth 

Identity

The Generalitat Valenciana commissioned us to renew the brand of the Institut Valencia de la Joventut (IVAJ).

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IVAJ_after_nueve_estudio_72
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IVAJ_banderola_2_nueve_estudio_72
IVAJ_banderola_1_nueve_estudio_72
IVAJ_papelería_nueve_estudio_72
IVAJ_carpeta_nueve_estudio_72
IVAJ_libretas_nueve_estudio_72
IVAJ_bolsa_nueve_estudio_72
ivaj stationery-1920×800
IVAJ_2_carteles_morado_nueve_estudio_72
IVAJ_2_carteles_colores_nueve_estudio_72
IVAJ_carteles_nueve_estudio_72
IVAJ_taza_nueve_estudio_72
IVAJ_chapas_nueve_estudio_72
IVAJ_camiseta_nueve_estudio_72
IVAJ_tote_bag_nueve_estudio_72

Problem:

The IVAJ needed a brand that would combine all the competencies of this organization, such as education in values, engagement, public service, and educational leisure, and also that would coexist with the rest of sub-brands of existing programs – such as Xarxa Jove, Viu, Tema Jove… – and with the Generalitat Valenciana own brand.

Solution:

The IVAJ is the agency responsible coordinating youth policy in the Valencian Community. Among the main functions of this agency are the defense of social rights and freedoms of young people, the promotion of youth participation and support for their structures, to prompt the provision of services for the youth, or to encourage educational leisure activities.

For this, we created a brand that would enhance and highlight the values for which the institution works. A purely typographical brand focused on the acronym IVAJ and inspired by sport as a symbol of positive values: participation, union, teamwork, integration, companionship, coexistence, cooperation, social responsibility, effort …

An outright brand, in white and black, with a clear, direct typography and with a secondary color range for graphic applications. Violet, orange and green complement the universe created for the institution. A purely typographical and colorful universe. The typeface used is Linotype’s Swiss 721.

Credits:
Year: 2018
Client: IVAJ, Valencian Instiute for the Youth
Sector: Public Administration
Category: Identity

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